Advertisers have spent years understanding the relationship between sex and the functions of the brain. Sex is tied to our primal instincts and is a function of the lizard brain. Many are not aware at we have three brains, not just one. There is the lizard brain or the paleo cortex, the mammalian brain, and the new brain or Neo cortex. Sexually stimulating pictures, stories and sounds affect the mind in a huge way. The lizard brain is located at the tip of the spine. It is directly connected to the nervous system of the body. This is why when a person is sexually stimulated there are very intense feelings that permeate the body. Even if the body is not moving and you are in a resting position, when exposed to sexually stimulating material the heart rate will accelerate, adrenaline can enter the body and tiredness can be dispelled. Advertisers are aware that by exposing men to sexual images and provocative sounds, feelings of excitement, adrenaline and euphoria are created. In this way, they are able to link those feelings to their product or service. The unconscious mind may falsely associate the product or service being advertised, to the stimulated…